Product Marketing Manager

Opportunity

Are you interested in joining a young, rapidly growing startup in one of its most crucial positions? Then we think you’ll be interested in our Product Marketing Manager position at Housing.Cloud.

Housing.Cloud is building tomorrow’s student housing platform with today’s most innovative schools and cutting-edge technologies. We are a rapidly growing startup backed by top VCs, and the Product Marketing Manager position is crucial to the continued growth of the company.

This is a remote role that can be conducted from any location in the United States. We’re a transparent organization, with our company handbook, core values, methodology, strategy, and roadmap available for all employees to read and contribute to.

Position Description

As the Product Marketing Manager, you will bridge the gap between product development and customer engagement. You’ll own go-to-market strategies, craft compelling messaging, and enable sales teams with tools to showcase Housing.Cloud’s benefits. Your work will ensure that our products resonate with educational institutions, driving both adoption and growth.

Responsibilities

• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product features and updates, ensuring alignment with business goals.

• Positioning & Messaging: Craft clear, compelling messaging and positioning for Housing.Cloud’s products, tailored to the needs of educational institutions.

• Sales Enablement: Create resources such as sales decks, product collateral, case studies, and training materials to empower sales teams to communicate value effectively.

• Market Research: Conduct research to understand the competitive landscape, market trends, and customer needs, using insights to shape product marketing strategies.

• Customer Insights: Gather and analyze feedback from users and stakeholders to inform product development and highlight key benefits.

• Content Collaboration: Work with content and design teams to produce marketing materials, including blogs, webinars, and whitepapers, that showcase product value.

• Campaign Development: Partner with the growth marketing team to create targeted campaigns that drive awareness, engagement, and adoption.

• Metrics & Optimization: Track the performance of marketing initiatives, analyze data to assess success, and refine strategies to maximize impact.

Qualifications

• 5+ years of experience in product marketing, preferably in SaaS, EdTech, or B2B technology.

• Proven ability to develop and execute successful go-to-market strategies for product launches.

• Strong storytelling and messaging skills, with the ability to articulate complex ideas in a clear and compelling way.

• Experience creating sales tools and training resources that align with product value and customer needs.

• Proficiency in analyzing market data, customer feedback, and campaign performance to inform decisions.

• Strong interpersonal skills, with experience working closely with product, sales, and marketing teams.

• Ability to manage multiple projects and priorities, delivering high-quality results on time.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred Qualifications

• Familiarity with the challenges of marketing to educational institutions or similar B2B audiences.

Benefits

• Competitive base salary.

• Opportunity to earn equity options based on performance.

• Flexible PTO.

• Health, dental, and vision coverage.

• Collaborative and inclusive company culture.

• The chance to make a real impact by helping institutions improve their housing services through cutting-edge technology.

Housing.Cloud is an equal opportunity employer committed to fostering diversity and inclusion in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, or other protected characteristics. We are dedicated to providing reasonable accommodations to applicants and employees with disabilities to ensure they can fully participate in our hiring process and perform their job duties. Our commitment extends to creating an accessible and supportive environment where everyone can thrive.

Applicants must be eligible to work in the United States and must reside within the United States to be considered for this position